British TV presenter Melanie Sykes has partnered with Boddingtons Brewery for the third time, 20 years after starring in the brand's first advert.

The new spoof campaign, titled Tour De Formby, mocks the modern Tour De France ad with a nod to Boddingtons' northern heritage, and Sykes commented 'Shooting the new ad... was so much fun. It brought back really fond memories from working on the original ads, which I know hold a lot of nostalgia not just for me but for many people'. The new ad can be viewed at https://youtu.be/DtF3Golro0w.